August’s Quick Tips

We made this awesome infographic how-to on creating an Optimized Email Campaign. What are your tips for email campaigns?

Optimized Email from Simplified VA, virtual assistant office

July’s Quick Tips

Tasks You Should Be Outsourcing

Outsource to a virtual assistant or online business manager at Simplified VAAs a busy entrepreneur, there are only so many hours in the day to accomplish all of your required tasks. The typical business owner starts the day arranging what should be done immediately, what can wait for later, and can be put off for another day. Imagine how much more work would be accomplished if you were to outsource some of those tasks. Below is a list of a few tasks that can be successfully outsourced to a Virtual Assistant or Online Business Manager.

Social Media Management:

Reaching out to your audience via Facebook, Twitter, LinkedIn, Pinterest, etc. can be very time consuming. VAs and OBMs are proficient in scheduling posts, responding to messages and comments, and building professional profiles to build your brand.

Event Planning

From picking the date & venue to sending invites & making seating arrangements. These awesome professionals are able to go from start to finish in organizing your event and even send thank you notes to wrap everything up.

Website Maintenance

Not all VAs or OBMs are proficient in website design, but the majority of them do offer maintenance or content updates on your websites

Email Management and Marketing

Best tip of the day, please outsource your emailing to save hours. Screening emails, sending correspondences, and inform you of important emails requiring your attention. Email marketing campaigns can be set up, implemented, and analyzed by a well-trained VA, as well as list segmentation and template designs.


The majority if not all VAs are proficient, and possibly certified, in various bookkeeping programs with the most popular one being Quickbooks.

Blog Writing and Sharing

Maintain a blog for your business to increase your CTRs and SEO by outsourcing. Along with having the blog posts written you, you can also have your posts shared on various content sharing sites.


This task does not need a description. Researching o find specific information or to compile certain lists can be tiring and boring.


We like to call this recorded dictation but this task can also be outsourced. Have keynotes and documents typed out and filed.


PowerPoints, Keynotes, and attendee packets, if needed, can all be put together by a VA

Product Launch

Launch your business or new product with proper public relations, press releases, and marketing efforts, by outsourcing the entire project to an OBM or VA

Manage Client/Customer Relationships

Assessment forms, appreciation gifts, surveys, as well as maintain a CRM are all tasks that can be managed by being outsourced

Remember when seeking out a virtual assistant or online business manager, you should inquire Outsource to a virtual assistant or online business manager at Simplified VAabout their specialty. Most of these virtual professionals have honed their skills in a particular area, Real Estate, Marketing, Paralegal, Medical, or just general administrative services. Make sure your newly contracted partner is an advocate of your brand and build a good rapport with him or her so that you successfully grow your business.

Instagram + Hootsuite = ♥

We’re incredibly excited to announce that Hootsuite now works with Instagram! That means you can now schedule posts, publish pictures, monitor your feed, and engage with your Instagram audience right within the Hootsuite dashboard–just like the rest of your social networks.

You can now:Instagram on Hootsuite from Simplified VA

  • Publish posts to Instagram immediately or schedule them to publish at a later time
  • Easily manage multiple Instagram accounts in one place
  • Grow your Instagram community by engaging your audience right within the dashboard
  • Get more done by securely sharing access to Instagram with Team Members (Pro only)
  • Keep an eye on the competition and find opportunities for engagement by creating search streams that follow specific users, hashtags, and keywords

Please note that in 60 days the existing Instagram application that you downloaded from the Hootsuite App Directory will be deleted. This means that you’ll need to add your Instagram profile and set up your current Instagram streams.

Once you’ve added the streams to your dashboard, you’ll have the option to delete your old streams, or they’ll be removed when the old app is deleted by September 29th.


Not yet a Hootsuite user? Ask us how it can benefit your business.

Enable Collaboration and Relationships

Written by Matt Foulger. Originally posted on HootSource.

Enable Collaboration and Relationships

Executives seem to be listening. IBM’s worldwide survey of 1700 CEOs reveals that business leaders see customer centricity and employee engagement as integral aspects of the same transformative mission. According to the report’s authors, CEOs now see technology primarily as an “enabler of collaboration and relationships”. Furthermore, they see a need for internal collaboration tools that their workers can relate to.“To connect with the new generation of employees,” one CEO acknowledged, “we will need to change communication methods. We are the e-mail generation; they are the social network generation.”

If CEOs take to social media, they can not only close the trust gap with customers, but also engage employees. A large majority of employee respondents to BRANDfog’s 2012 CEO, Social Media & Leadership Survey believe that CEOs can use social media channels to build better connections with customers (89%) and employees (85%). Their visible leadership is critical to the success of512px-owly-lumberjack social initiatives, whether customer-facing or internal.

Social media use for internal collaboration engages employees and makes them feel like true stakeholders in the brand that management would like them to promote. Therefore, any strategy for employee advocacy on external networks should take into account how the psychological conditions for advocacy are created on internal networks. Internal networks also directly support external employee messaging. For example, collaborative tools such as Yammer and Hootsuite Conversations amplify employees’ reach and impact on Facebook, Twitter, and LinkedIn.

This dovetailing of internal and external social tools is accelerating the creation of the “extended enterprise”, a business with blurry organizational boundaries. Networking technologies not only bring employees closer to customers, but connect them to business contacts in the enterprise’s extended value chain, including suppliers, vendors and agencies. In this light, the distinction between business-to-consumer and business-to-business marketing starts to recede, and employee advocacy looks a lot like internal branding. Organizational permeability presents challenges and opportunities that each enterprise has to weigh as it formulates a social strategy.

June’s Quick Tips

SVA’s Favorite Helpful Desktop Apps or Extensions

To successfully multitask in the VA industry you have to be able to work smarter not harder. Here are some of our favorite applications & extensions for business. Just about any & all small business owners should take advantage of these great sites, especially if you work from a home office. The best thing about most of them…..they’re FREE.

LastPass: Free Password Manager / http://www.LastPass.comSimplified VA suggests, Work smarter not harder

Description: LastPass, a password manager that saves your passwords and gives you secure access from every computer and mobile device.

How we use it: LastPass is a VA’s best friend. For my Virtual Assistants to work with our clients, we need to have access to our clients’ websites, social media, & etc. LastPass preserves our client’s privacy when it comes to log in information. Our client sends us the links to their log-ins through their end on LastPass. What we actually receive is Log-in: ######## Password: ############

Check My Links / Chrome web store

Description: Check My Links is a link checker that crawls through your webpage and looks for broken links.

How we use it: We use it on all our clients’ sites. We also use it for email marketing. How many times have you sent out an email with dead links?! We send numerous emails out for our clients and it is vital to our clients’ identity to have a good email. Repetitive broken links will lead to a drastic decline in readership.

Hootsuite Hootlet /

Description: Quickly share web pages to all of your social networks using the Hootsuite Hootlet.

How we use it: Another great tool used for all of our clients. While logged in to a client’s Hootsuite account, we are able to auto-schedule or send immediately, any content we find online. Best practice tip – Have your auto-schedule parameters set-up prior to using. When sending via auto-schedule Hootlet will schedule separate your postings for various times, saving more time

MozBar from Moz /

Description: MozBar provides easy access to SEO tools and data while you surf the web

How we use it: Basically we check all of our clients’ sites. We do not in any way claim to be website designers but we do create content for sites & do up keep for our clients. This is a great tool we use to check the sites before and after.

Page Analytics (by Google) / Chrome web store

Description: Allows you to see how customers interact with your web pages including what they click and don’t click.

How we use it: Another one where the usage is self-explanatory. We use it for each of our clients’ sites.

Pin It Button by Pinterest / Chrome web store

Description: Pin the things you find on the webSimplified VA suggests building a team to outsource to

How we use it: This pretty self-explanatory but we try to be our clients’ advocates & we love saving & sharing our clients content. We are pretty new to using Pinterest ourselves but we see and understand the awesome potential it has.

Pocket – Save to Pocket /

Description: Easily save articles, videos and more for later. Pocket Extension for Chrome – The best way to save articles, videos and more

How we use it: We save tons of good content for our clients and for ourselves. Sites providing industry news, free stock photos, & good blogs. All saved content can be reviewed or read offline at our convenience.

RiteTag Social Media Optimizer /

Description: Millions of free pics & influencer-tagging. Total post grading as you type in Facebook, Twitter, Tweetdeck, Hootsuite, Buffer & more.

How we use it: Awesome social cheat used with Hootlet. Click your Owly to bring up Hootlet. In the Hootlet window you’ll be able to find and use the best hashtags(#) and include stock photos if there are no pictures included. Another “totally cool” feature of this tool is it will tell you if your post is strong enough & give you tips on how to make it stronger.


Description: Asana is a web and mobile application designed to enable teamwork without email

How we use it: There are a few others but we find ASANA to be our preferred project management tool due to its ease of use. It is very user-friendly and has an easy to use mobile friendly app. Our clients are able to log in at any time of the day schedule a task or upload pictures. When we log in we are able to check due dates, new assignments & exchange messages with our clients. We have become completely virtual by using ASANA. No need for phone or emails.

MightyText /

Description: Text from your computer, sync’d with your Android phone & number

How we use it: True it’s only for android but I’m sure there is one for the iPhone out there. Now we tell all of our clients text in to use is completely unprofessional because let’s face it, it is. When conducting business with our clients, we do get friendly and at ties personal but business is business. Even though most VA’s work from home office’s, we really do not have the time to constantly text our family & friends back while we are in our “work zone” but MightyText lets us reply without touching our phone.