August’s Quick Tips

We made this awesome infographic how-to on creating an Optimized Email Campaign. What are your tips for email campaigns?

Optimized Email from Simplified VA, virtual assistant office

July’s Quick Tips

Tasks You Should Be Outsourcing

Outsource to a virtual assistant or online business manager at Simplified VAAs a busy entrepreneur, there are only so many hours in the day to accomplish all of your required tasks. The typical business owner starts the day arranging what should be done immediately, what can wait for later, and can be put off for another day. Imagine how much more work would be accomplished if you were to outsource some of those tasks. Below is a list of a few tasks that can be successfully outsourced to a Virtual Assistant or Online Business Manager.

Social Media Management:

Reaching out to your audience via Facebook, Twitter, LinkedIn, Pinterest, etc. can be very time consuming. VAs and OBMs are proficient in scheduling posts, responding to messages and comments, and building professional profiles to build your brand.

Event Planning

From picking the date & venue to sending invites & making seating arrangements. These awesome professionals are able to go from start to finish in organizing your event and even send thank you notes to wrap everything up.

Website Maintenance

Not all VAs or OBMs are proficient in website design, but the majority of them do offer maintenance or content updates on your websites

Email Management and Marketing

Best tip of the day, please outsource your emailing to save hours. Screening emails, sending correspondences, and inform you of important emails requiring your attention. Email marketing campaigns can be set up, implemented, and analyzed by a well-trained VA, as well as list segmentation and template designs.


The majority if not all VAs are proficient, and possibly certified, in various bookkeeping programs with the most popular one being Quickbooks.

Blog Writing and Sharing

Maintain a blog for your business to increase your CTRs and SEO by outsourcing. Along with having the blog posts written you, you can also have your posts shared on various content sharing sites.


This task does not need a description. Researching o find specific information or to compile certain lists can be tiring and boring.


We like to call this recorded dictation but this task can also be outsourced. Have keynotes and documents typed out and filed.


PowerPoints, Keynotes, and attendee packets, if needed, can all be put together by a VA

Product Launch

Launch your business or new product with proper public relations, press releases, and marketing efforts, by outsourcing the entire project to an OBM or VA

Manage Client/Customer Relationships

Assessment forms, appreciation gifts, surveys, as well as maintain a CRM are all tasks that can be managed by being outsourced

Remember when seeking out a virtual assistant or online business manager, you should inquire Outsource to a virtual assistant or online business manager at Simplified VAabout their specialty. Most of these virtual professionals have honed their skills in a particular area, Real Estate, Marketing, Paralegal, Medical, or just general administrative services. Make sure your newly contracted partner is an advocate of your brand and build a good rapport with him or her so that you successfully grow your business.

Instagram + Hootsuite = ♥

We’re incredibly excited to announce that Hootsuite now works with Instagram! That means you can now schedule posts, publish pictures, monitor your feed, and engage with your Instagram audience right within the Hootsuite dashboard–just like the rest of your social networks.

You can now:Instagram on Hootsuite from Simplified VA

  • Publish posts to Instagram immediately or schedule them to publish at a later time
  • Easily manage multiple Instagram accounts in one place
  • Grow your Instagram community by engaging your audience right within the dashboard
  • Get more done by securely sharing access to Instagram with Team Members (Pro only)
  • Keep an eye on the competition and find opportunities for engagement by creating search streams that follow specific users, hashtags, and keywords

Please note that in 60 days the existing Instagram application that you downloaded from the Hootsuite App Directory will be deleted. This means that you’ll need to add your Instagram profile and set up your current Instagram streams.

Once you’ve added the streams to your dashboard, you’ll have the option to delete your old streams, or they’ll be removed when the old app is deleted by September 29th.


Not yet a Hootsuite user? Ask us how it can benefit your business.

Enable Collaboration and Relationships

Written by Matt Foulger. Originally posted on HootSource.

Enable Collaboration and Relationships

Executives seem to be listening. IBM’s worldwide survey of 1700 CEOs reveals that business leaders see customer centricity and employee engagement as integral aspects of the same transformative mission. According to the report’s authors, CEOs now see technology primarily as an “enabler of collaboration and relationships”. Furthermore, they see a need for internal collaboration tools that their workers can relate to.“To connect with the new generation of employees,” one CEO acknowledged, “we will need to change communication methods. We are the e-mail generation; they are the social network generation.”

If CEOs take to social media, they can not only close the trust gap with customers, but also engage employees. A large majority of employee respondents to BRANDfog’s 2012 CEO, Social Media & Leadership Survey believe that CEOs can use social media channels to build better connections with customers (89%) and employees (85%). Their visible leadership is critical to the success of512px-owly-lumberjack social initiatives, whether customer-facing or internal.

Social media use for internal collaboration engages employees and makes them feel like true stakeholders in the brand that management would like them to promote. Therefore, any strategy for employee advocacy on external networks should take into account how the psychological conditions for advocacy are created on internal networks. Internal networks also directly support external employee messaging. For example, collaborative tools such as Yammer and Hootsuite Conversations amplify employees’ reach and impact on Facebook, Twitter, and LinkedIn.

This dovetailing of internal and external social tools is accelerating the creation of the “extended enterprise”, a business with blurry organizational boundaries. Networking technologies not only bring employees closer to customers, but connect them to business contacts in the enterprise’s extended value chain, including suppliers, vendors and agencies. In this light, the distinction between business-to-consumer and business-to-business marketing starts to recede, and employee advocacy looks a lot like internal branding. Organizational permeability presents challenges and opportunities that each enterprise has to weigh as it formulates a social strategy.

May’s Quick Tips

Don’t Let Your Setback Set You Back

Have you ever worked on a project and experienced setback after setback? It’s extremely frustrating and makes you want to justpic30 give up. I have words for you & your frustrations, success is not an option but a destination and in turn failure is not an option….at all. How you choose to deal with your setbacks determines your success or failure. Overcome your setbacks with these ‘quick tips’:

Determine what the exact problem is

  • You know you are frustrated and about to blow a gasket but what is the root cause. We can stew all day about the fact that we were unable to complete a task or we can fix the exact problem that stopped us in our tracks. In creating this workbook for the #SSC2015 my flash-drive broke in half & my files crashed 5 times. I thought maybe this just isn’t for me but the information was just flowing through me & I had to share it in my vision of this workbook. The root of my problem was my laptops configuration & memory.

Address how it makes you feel

  • Is your anger worth you give up? Was it a smart decision to toss your mouse against the wall or fire your administrative assistant? Calm down & step away from your project. If possible step away until the second half of your day or for the rest of the day. Coming back to your project after rejuvenating yourself be just what you need to re-think what went wrong or find what halted your progress.

Are there any environmental factors

  • Now I have not researched feng shui, but I do know that your environment plays an important part in your creativity. Traditional & home offices alike need to be designed for optimal productivity. Try natural sunlight, cleared out spaces, & fresh air. Just don’t go over board and get so comfortable that you sleep the rest of the day away….It’s been known to happen.

List possible modifications to give you your desired outcome

  • pic31You may just need a quick fix to your problem. Making a list of all changes to your plan can help you choose what the best re-route will be. Always have a back to your original plan. If possible completely outsource your project.. Build a team & designate tasks.

Power through

  • Absolutely, positively, do not give in to your frustrations. Shake it off & keep going. If you want to play hard you need to work hard. To continue on your path to success you need to power through whatever he setback is & keep pushing.